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Transcreation
Transcreation
Transcreation is the process of adapting content from one language and culture to another. Unlike translation, which focuses on accurately conveying the meaning of text between languages, transcreation involves a more creative and culturally-sensitive approach.
It requires a deep understanding of both the source and target languages, as well as an ability to capture the essence and tone of the original message while making it relatable and effective in the new language and cultural context. Transcreation is commonly used in marketing and advertising to create campaigns that resonate with local audiences, but it can also be applied to any type of content that needs to be adapted for a different market.
Don’t hesitate to contact our sales team to advise on the option that works best with your needs.