In 2023, a study announced that the number of social media users has become 4.9 billion. With such a huge number of audiences, many businesses have chosen to use social media for their marketing campaigns.
Social media marketing allows different businesses to connect directly with their customers and engage them, building not only a strong brand name, but also trust and customer loyalty.
However, with the rise of global brands, customers are more loyal to brands that speak their language and understand their culture. So, your social media marketing might not be as effective if you’re not speaking the language of your target audience.
Enter Social Media Marketing Translation!
Do you want to know how social media marketing translation can help take your business to the next level?
Join our journey and keep reading!
Social Media Marketing
Before we get into the logistics of social media marketing translation, let’s delve deeper first into social media marketing and how important it is for your business.
Social media marketing refers to using social media platforms such as Facebook, Twitter, Instagram, etc… to create a strong online presence, communicate with target audiences, and increase customer engagement.
The reason why businesses usually go for social media to build that kind of presence is easy. On average, a user typically spends 2.5 hours a day on social media apps, which is much more than the usual platforms used for marketing. This means that when you use social media for marketing, your visibility is much higher.
So, how exactly does that benefit marketers and brands?
1. Enhanced Brand Awareness
Social media platforms offer brands the chance to increase both their reach and visibility. With billions of active users across various platforms, businesses can showcase their products or services to a diverse audience.
Through strategic content creation, consistent engagement, and targeted advertising, brands can increase their visibility and make a lasting impression on potential customers. As users engage with branded content and share it with their networks, the brand’s reach extends even further, contributing to a snowball effect of brand awareness.
2. Improved Customer Engagement and Loyalty
Social media isn’t just a platform for broadcasting messages—it’s a space for meaningful interactions. By actively engaging with their audience through comments, messages, and social media posts, brands can build genuine connections with their customers.
This engagement fosters a sense of community and loyalty among followers, as they feel valued and heard by the brand. Additionally, social media provides a platform for brands to provide timely customer support, addressing queries and concerns in real-time.
By prioritizing customer engagement, brands can strengthen relationships with their audience and cultivate long-term loyalty.
3. Increased Website Traffic and Conversions
Social media marketing greatly impacts website traffic and conversions. By strategically sharing content that provides value to their audience, brands can entice users to visit their website to learn more or make a purchase.
Additionally, social media advertising offers advanced targeting options, allowing brands to reach their ideal customers with precision. By crafting compelling ad campaigns that resonate with their target audience, brands can drive qualified traffic to their website and increase conversion rates.
By leveraging the power of social media marketing to drive website traffic and conversions, brands can achieve their business objectives and maximize their return on investment (ROI).
Because of such high benefits, social media has become a powerful tool in the hands of marketers looking to take their brand to the next level. But because brands are seeking to be more and more global by the day, speaking one language is going to get you the desired effect in one region only.
If you’re looking for maximum impact, you need to make sure you provide multilingual social media content to engage your customers all around the world. And that’s the job of social media marketing translation!
How Social Media Marketing Translation Can Impact Your Business: 3 Tips and Tricks
Create a Separate Account for Every Language
When you create multilingual social media marketing content, you should create a separate account for every language.
If you use the same account for several languages, your account will look redundant and way too crowded. Nobody wants to scroll down the same post in 10 languages, right?
In addition, creating a separate account for each language allows you to tailor your content to the preferences and cultural needs of each region. One region might prefer a professional tone, but another might look for a friendly conversational tone. By managing separate accounts, you can provide each region with the culturally-appropriate marketing scheme. However, you need to maintain the same brand identity and message across different languages.
Avoid Machine Translation
Many businesses think that the content of social media isn’t that big of a deal, and instead of paying a professional translation company, they can just rely on machine translation for the job. However, that’s not a very wise decision.
For starters, social media content is usually conversational, relying on cultural connotations, sarcasm, puns, and other linguistic nuances. Machine translation can never capture that essence, and it would completely compromise the “cultural” spirit of your content.
In addition, social media users are not very tolerant of mistakes, and one mistranslation can go viral within hours, negatively impacting your reputation and brand image.
For example, back in 2017, a notable incident occurred involving the US State Department’s Bureau of Consular Affairs. They tweeted out a warning to US citizens traveling to Mexico.
Initially, everything seemed fine, but there was a significant problem. The word “violencia,” meaning “violence” in Spanish, got mistranslated as “violins.” As a consequence, the tweet went viral on social media, with users making fun of the US government’s cautionary note about the possibility of encountering “unexpected violins” in Mexico.
Not ideal, right?
Provide Multilingual Customer Support
If you’re operating a multilingual social media presence, you also need to ensure you provide your customers with multilingual customer support. What’s the point of providing multilingual social media marketing if the lack of multilingual customer support will drive your customers away?
89% of customers are more likely to repurchase from the same brand when their post-sales experience is good, and it won’t be a satisfying experience if they can’t reach out to a customer service agent due to language barriers.
However, multilingual customer support will enhance the overall user experience, enhancing customer loyalty.
Gripon: Your Social Media Marketing Translation Partner
If you’re looking for a translation partner to take your social media marketing to the next level, Gripon has got you covered. We have the experience and tools to provide you with multilingual social media marketing campaigns across various regions and industries.
Your marketing ambitions are just one press of a button away!