Have you decided to take the next step and introduce your video game to new markets? That’s a smart business move. But how can you find the right game localization service provider that meets your needs? 

Choosing a localization partner is a critical decision. And it’s especially tricky when it comes to video game localization. This is because localizing games is a complex process that requires specialized knowledge and expertise. 

So, what factors should you be looking for? And what are the elements that set game localization companies apart? In this guide, you’ll find the answers that will help your decision-making. 

By considering the key factors we share with you today, you can easily choose a reliable partner that will drive your game’s success across borders. So, let’s get started!

6 Key Considerations For Choosing the Right Game Localization Service Provider

1. Experience in the Gaming Industry

First things first, evaluate the expertise of your potential game localization partner. To do this, you should check if they have a proven track record of successful game localization projects. Most importantly, opt for companies that specialize in the language pair you need and those with experience in your target market.

Furthermore, read client testimonials from other game developers who have worked with them in the past. You can also examine success stories or case studies they might have on their website. By doing so, you will get a better idea of their expertise.

2. Quality Assurance Measures

Next, ask if they have a comprehensive quality control system in place. An effective quality assurance (QA) process should involve multiple rounds of review by domain experts, automated QA checks, as well as linguistic and technical testing. Taking the proper QA measures guarantees that your localized game is linguistically accurate, culturally resonant, and technically compatible with the market. 

3. Team Qualifications

Another indicator of a reliable game localization service provider is the qualifications of their team. 

Do they have native-speaking translators and localization specialists in your target language? How do they select the right team for every project? And how many years of experience do their translators have in the game localization field? 

These are all questions you can ask your localization partner before starting the project to make sure you’re making the right choice. 

It’s crucial to work with language professionals with deep cultural awareness and a profound understanding of your target locale to produce a truly engaging gaming experience in your audience’s native language.

4. Localization Tools and Technology 

In addition to the human capabilities of your localization partner, you should also assess their processes and technology usage. Make sure they implement localization tools that are designed to streamline the process and maximize efficiency and quality.

These tools include CAT (computer-assisted translation) tools and translation memory (TM) software. Industry leaders use these technologies to enhance the accuracy and consistency of their translations while saving time and money.

5. Turnaround Times and Scalability

When choosing a game localization service provider, you should prioritize companies that have the needed resources to handle the scale of your project. 

Game developers like you want to launch and market their games as fast as they can. This means you can’t afford any delays or errors. So, make sure your localization partner offers flexible turnarounds and has the capacity to deliver within your deadline. 

Also, opt for providers who offer ongoing support to address any concerns you may have after the localization process.

6. Localization Rates

Finally, ask about their pricing plans. To evaluate your options wisely and determine the best choice, you can request an estimated quote from several agencies. By comparing the qualifications and pricing models of different providers, you can easily choose the one that meets your budget. 

But remember — low localization rates don’t always mean good quality. While you should go for companies that suit your budget, it’s still important to prioritize quality. 

Poor translations can terribly damage your reputation in new markets. Meanwhile, high-quality localization is an investment that guarantees a high return in the future.

Gripon Global: A Localization Partner That Meets All Your Needs

Need help localizing your video game? Gripon Global is a leading game localization service provider with years of experience serving businesses worldwide. We have the tools, native-speaking translators, and processes you need to create an immersive multilingual gaming experience that wins the hearts of international audiences.